Microsoft’s latest ad: iTunes and the iPod are crazy expensive
We’ve been wondering when we’d see the next Laptop Hunters ad from Microsoft, but it looks like the company’s throwing a change-up: its latest 30-second spot features Wes Moss, Certified Financial Planner, explaining that iTunes “costs a lot” while Zune Pass “costs a little.” The argument, of course, is that at a buck a song (or more), filling up your iPod costs way more than the $15 / month cost of the Zune subscription service, but we’ve got a feeling that Wes just won’t convince as many people as Lauren and Giampaulo — while we certainly think Zune Pass is a great deal, especially with the 10 free tracks a month now included, most people have plenty of music from all kinds of sources already, and an additional monthly bill in the current economy doesn’t seem all too appealing. Plus, well, this argument has never really worked for services like Yahoo and Rhapsody in the past, so we’re not sure it’s going to work now. But that’s just us — we’re sure you’ve got your own opinions, so check out the vid after the break and sound off.
[Via Ars Technica; thanks Travis]
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Microsoft’s latest ad: iTunes and the iPod are crazy expensive originally appeared on Engadget on Mon, 11 May 2009 18:58:00 EST. Please see our terms for use of feeds.
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Filed under: iPod Family, iTunes, AppleThe paint wasn't even dry on the Laptop Hunter ads and Microsoft is after Apple again, this time with a 30 second TV spot [YouTube link] complaining about the costs of filling an iPod, and what an absolute bargain the Zune Pass is. Claiming that it would cost $30,000US to fill a 120 gigabyte iPod with music, and only 15 dollars a month for a Zune pass, Microsoft wants to make a point that in these trying economic times, Microsoft products make the most sense. Of course, a lot of the math here
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