According to Apple, there aren’t any PCs with fast processors and big screens that work without viruses, crashes or headaches. But folks, this isn’t reality, this is advertising. In fact, this is Apple’s first jab since Microsoft took off the gloves with its Laptop Hunters series of pokes against Apple. So grab a Coke (or Pepsi) and check the ad after the break.

Continue reading Video: Apple responds to Microsoft’s Laptop Hunters

Video: Apple responds to Microsoft’s Laptop Hunters originally appeared on Engadget on Wed, 13 May 2009 00:58:00 EST. Please see our terms for use of feeds.

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Microsoft’s latest ad: iTunes and the iPod are crazy expensive

We've been wondering when we'd see the next Laptop Hunters ad from Microsoft, but it looks like the company's throwing a change-up: its latest 30-second spot features Wes Moss, Certified Financial Planner, explaining that iTunes "costs a lot" while Zune Pass "costs a little." The argument, of course, is that at a buck a song (or more), filling up your iPod costs way more than the $15 / month cost of the Zune subscription service, but we've got a feeling that Wes just won't convince as many people as Lauren and Giampaulo -- while we certainly think Zune Pass is

BrandIndex: Microsoft’s ads effective

Filed under: Apple Corporate, HardwareBrandIndex is reporting this week that Microsoft's "Laptop Hunter" and similar ads are changing consumer's perceived value of Windows machines. YouGov conducted a survey of 5,000 consumers to measure the "value score" of both Macs and Windows machines. The value score represents a customer's perception of "bang for the buck." We don't know exactly how that's measured by the survey.What they found was a steady increase in Microsoft's score since the price-conscience ads began. Simultaneously, Apple's score has fallen.You can argue the validity of the commercials' claims, but what's undeniable is that people shop on price.

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